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16/03/2015 By IceDan Online Marketing 0

All New Sophisticated B2B Marketing Guide for LinkedIn

It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good, there’s a saying I live by when it comes to tools. “A tool is only as useful as the expertise of the person using it.” That’s why this updated version of The Sophisticated Marketer’s Guide to LinkedIn is so timely. For sophisticated B2B Marketers that implement integrated marketing programs, I have no doubt this eBook is going to be a very...

SEO and Content Beyond Marketing – 2 Super Optimized Digital Communications

SEO and Content is the reason search began in the first place. SEO (Search Engine Optimization) and content indeed play crucial roles in the world of online search. Let’s delve into their significance: SEO (Search Engine Optimization): SEO is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). Key aspects of SEO include: Keyword Research: Identifying relevant keywords and phrases that users might search for. On-Page Optimization: Enhancing content, meta tags, and HTML elements to align with search engine algorithms. Off-Page Optimization: Building high-quality backlinks and improving domain authority. Technical SEO: Ensuring proper site structure, mobile-friendliness, and fast loading times. Effective SEO drives organic (non-paid) traffic to websites, leading to better visibility, increased clicks, and potential conversions. Content: Content is the heart of any online platform. It includes text, images, videos, and other media that engage and inform users. Quality Content:...

16/03/2015 By IceDan Online Marketing 0

The Most Valuable Search Engine Traffic

Which Sites Have the Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal A few dominant players primarily drive the most valuable search engine traffic. Let’s explore the top search engines traffic, based on their traffic and engagement: Google: Google.com remains the undisputed leader, attracting a massive audience worldwide. Its average visit duration is approximately 10 minutes and 45 seconds, with users viewing an average of 8.70 pages per visit. The bounce rate (percentage of users who leave after viewing only one page) is around 28.11%1. Baidu: Baidu.com, the leading search engine in China, ranks second. Users spend an average of 4...

16/03/2015 By IceDan Online Marketing 0

How to Make Free Stock Images Work for Content Marketing

Visual content is king, but what happens if you don’t have a massive library of brand images to use for your online content? Do you try a simple Google image search and grab something that might be approved for commercial use? Or, do you simply go image-less and rely on your copy to carry the weight? If you’re pillaging images from Google’s regular search, stop right now. Google might tell you that it’s approved for commercial use, but there are other resources that provide greater assurances (and more relief for your legal team). In this post I’ll show you where to find (truly) free stock images, and how to use those images for the best visual impact on your content marketing. Strong Stock Image Sources What comes to mind when you think of stock images? Does your brain turn to generic illustrations with the words “content” and “ROI” in them? Those...

All New Sophisticated B2B Marketing Guide for LinkedIn

SEO and Content Beyond Marketing – 2 Super Optimized Digital Communications

The Most Valuable Search Engine Traffic

How to Make Free Stock Images Work for Content Marketing

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