Marketing
You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all our desires to be successful overnight. But success in life or your career is less dependent on luck or tricks as it is a product of practice and hard work. Whether you’re a client-side marketing coordinator, an advertising agency VP, or a freelance SEO contractor, you need to constantly work on your skills to maintain value as an employee. In marketing especially, there are modern technologies, tools, and industries popping up each year, so it’s extra important to be vigilant about your abilities. Part of being vigilant with your career is setting goals for personal growth. You can’t learn everything at once, so it’s best to learn a little bit about a lot of things while knowing a lot about just a few...
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It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good, there’s a saying I live by when it comes to tools. “A tool is only as useful as the expertise of the person using it.” That’s why this updated version of The Sophisticated Marketer’s Guide to LinkedIn is so timely. For sophisticated B2B Marketers that implement integrated marketing programs, I have no doubt this eBook is going to be a very...
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seo
SEO and Content is the reason search began in the first place. SEO (Search Engine Optimization) and content indeed play crucial roles in the world of online search. Let’s delve into their significance: SEO (Search Engine Optimization): SEO is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). Key aspects of SEO include: Keyword Research: Identifying relevant keywords and phrases that users might search for. On-Page Optimization: Enhancing content, meta tags, and HTML elements to align with search engine algorithms. Off-Page Optimization: Building high-quality backlinks and improving domain authority. Technical SEO: Ensuring proper site structure, mobile-friendliness, and fast loading times. Effective SEO drives organic (non-paid) traffic to websites, leading to better visibility, increased clicks, and potential conversions. Content: Content is the heart of any online platform. It includes text, images, videos, and other media that engage and inform users. Quality Content:...
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Search Engine Traffic
Which Sites Have the Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve noticed how it assigns a dollar amount to your organic traffic that comes from search engine traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting search engine traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks from search engine traffic. Search Engine Journal Search engine traffic is a vital element for any digital marketing strategy; understanding its nuances can lead to better results. Integrating SEO best practices is essential to maximize your search engine traffic. Utilize local SEO practices to enhance your visibility and attract more search engine traffic. Regularly updating your content can keep your search engine traffic coming in steadily. Building a robust backlink profile can significantly impact your...
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